期刊論文:

1. Chiang, Wen-Yu (2023). Applying Fuzzy Association Rules to Establish Customer Values Model for Coffee-Shops. Journal of Data Analysis, 18(3), 73-92. Econlit, ACI
2. Chiang, Wen-Yu (2021). Using a data-driven marketing strategy on customer relationship management: an empirical case of urban coffee shops in Taiwan. British Food Journal, 123(4), 1610-1625. (SCI, Q1). ISSN: 0007-070X, IF:3.224
3. Chiang, Wen-Yu (2019). Establishing high value markets for data-driven customer relationship management systems: an empirical case study. Kybernetes. 48(3), 650-662. (SCI, Q2). ISSN: 0368-492X, IF: 2.352
4. Chiang, W. Y. (2019). Applying data mining for online CRM marketing strategy: an empirical case of coffee shop industry in Taiwan. British Food Journal, 120 (2), 665-675. (SCI, Q1). ISSN: 0007-070X, IF: 3.224
5. Chiang, W. Y. (2018). Identifying high-value airlines customers for strategies of online marketing systems: an empirical case in Taiwan, Kybernetes. 47(3), 525-538. (SCI, Q1). ISSN: 0368-492X, IF: 2.352
6. Chiang, W. Y. (2017). Discovering customer value for marketing systems: an empirical case study, International Journal of Production Research, 55(17), 5157–5167. (SCI, Q1), ISSN: 0020-7543, IF:9.018
7. Chiang, W. Y. (2017). Analysing weekend travellers' customer value to businesses. Urban Design and Planning, 170(4), 144-150. (EI, ESCI)
8. Chiang, Wen-Yu (2014). Applying data mining with a new model on customer relationship management systems: a case of airline industry in Taiwan, Transportation Letters: the International Journal of Transportation Research, 6(2), 89-97. (SSCI, Q2), IF: 2.844
9. Chiang, Wen-Yu (2014). A new procedure of market segmentation for dynamic CRM systems: a case study of airlines in Taiwan. International Journal of Information and Communication Technology. 6(4), 422-430. (EI) 
10. Chiang, Wen-Yu (2014). Mining high value travellers using a new model designed for online CRM systems: a case study in Taiwan. Aviation, 18(3), 157-160. (EI)
11. Chiang, Wen-Yu (2013). Applying data mining on customer relationship management system for leisure coffee shop industry: a case study in Taiwan. WIREs Data Mining and Knowledge Discovery, 3 (2), 129 - 139. (SCI, Q1), IF: 7.558
12. Chiang, Wen-Yu (2012). To establish online shoppers’ markets and rules for dynamic CRM systems: an empirical case study in Taiwan, Internet Research, 22(5), 613 - 625. (SSCI, Q1), IF: 6.353
13. Chiang, Wen-Yu (2012). Applying a new model of customer value on international air passengers' market in Taiwan, International Journal of Tourism Research, 14(2), 116–123. (SSCI, Q1), IF:4.737
14. Chiang, Wen-Yu (2011). To mine association rules of customer values via a data mining procedure with improved model: An empirical case study, Expert Systems with Applications, 38 (3), 1716-1722. (SCI, Q1), IF: 8.665
15. Chiang, Wen-Yu (2011). Establishment and application of fuzzy decision rules: An Empirical case of the air passenger market in Taiwan, International Journal of Tourism Research, 13 (5), 447-456. (SSCI, Q1), IF:4.737
16. Chiang, W. Y, (2005). A Research of the Air Transport Market from Taipei to Vancouver, The Marketing Review, 5(3), 195-204. (ABDC: C)
17. Chiang, W. Y., Liang, G. S. & Yahalom, S. Z. (2003). The Fuzzy Clustering Method: Applications in the Air Transport Database Market in Taiwan, Journal of Database Marketing & Customer Strategy Management, 11 (2), 149-158. (ABDC: C)